Better Smoking alternatives for your new Lifestyle

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(What's up ?) 3 years ago

“I’d rather die from smoking than live without a cigarette”; “Cigarette is my real soulmate”, “I love

tobacco’s taste”, etc. These are a few examples of the majority of Lebanese heavy smokers’ reactions

when told about cigarette's damaging effects on health. Ranked among top countries with the highest

smokers’ rate, Lebanon has a lifelong love story with cigarettes that many smokers abroad envy us if

only for their cheap price! But wait, haven’t you heard of IQOS?!

Enhanced features for less harmful smoking

PMI, the global leader in innovative cigarettes, has turned the tables moving towards a smoke-free

future with heated tobacco products, less harmful than burnt cigarettes.

Since its commercialization, following extensive research and tests, PMI has been very clear about IQOS:

the product is not risk-free, but all scientific studies confirm that it is less harmful than continued

smoking. Plus, it doesn’t negatively impact indoor air quality. Indeed, thanks to IQOS HeatControl™

Technology, the device can heat tobacco to a maximum temperature of 350°C against 800°C for a classic

cigarette. So there is no combustion, no ash and most importantly, no smell. Labelled by the FDA as a

Modified Risk Tobacco Product it is 95% less harmful than the combustion of a cigarette. However, it

is important to note that it does not necessarily equal a 95% reduction in risk, as IQOS is not risk-free.

How does IQOS work?

Equipped with a rechargeable battery and resistance system, IQOS is designed to guarantee good

autonomy to its users allowing two or ten consecutive uses, depending on the model, without

recharging the holder. To avoid any unpleasant mishaps, a LED light signal lets you check your battery

level at a glance. Some models even come with a protective case that allows you to ideally protect the

stylus against external shocks and to charge it at the same time.

As for the taste that all smokers are concerned about, although it is a little bit different from that of a

cigarette since much of it comes from the harmful chemicals caused by burning, IQOS offers the best

balance between maintaining the taste and satisfaction of cigarettes, making it the easiest product to

fully switch to from burnt cigarettes.

Fully aware that despite constant warnings against smoking there will continue to be over 1 billion

smokers in the world into 2025 and beyond as per the World Health Organization predictions. PMI has

spent $7 billion since 2008 in the development of innovative technologies aiming to provide adult

smokers with better options than cigarettes. Allowing them at the same time to quench their thirst for

their daily nicotine fix without completely putting their health at stake, as IQOS is not free of risk.

Only a year after the release of IQOS 3 MULTI, and aiming to keep up with consumers' fast-changing

needs and expectations in terms of design and practicality, the company has introduced in the Lebanese

markets the IQOS 3 DUO, a year ago.

Needless to say that the launch of IQOS has undoubtedly accelerated the switch from cigarettes to less

harmful alternatives in Lebanon.

The company projects that by 2025 at least 40 million PMI cigarette legal age smokers will be switching

to smoke-free products. On the other hand, the company’s recent studies show that among current

IQOS users, around 72% or 12.4 million of them have completely stopped smoking cigarettes by

December 31, 2020. So, maybe now is the right time to make the first step in the right direction for reducing the risk of smoking.

This article is brought to you by Philip Morris Lebanon.

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Jun 22, 2023

Inauguration in Beirut of the ...

Jun 23, 2023

Release event for 'Baddo El Ma ...

Jun 25, 2023

Release event for 'Baddo El Ma ...

Jun 25, 2023

Happy Father's Day with Happy ...

Jun 25, 2023

Re Opening event of Designers ...

Dec 28, 2023

Zenith exhibition opening

Jun 30, 2023

Luxuria II Luxury exhibition o ...

Jun 30, 2023

Bmehrine Special Sunday Adha B ...

Jul 02, 2023

Congratulations Tania and Joe ...

Jul 03, 2023

Happy anniversary Dr Joe khour ...

Jul 03, 2023

Welcome home welcome to Bmheri ...

Jul 04, 2023

Jewels of Beirut

Aug 05, 2023

The 8th edition of lebanese mo ...

Jul 06, 2023

Shaggys opening at Mar Mikhael

Jul 06, 2023

Xoxo Venue Opening

Jul 14, 2023

Melhem zein concert at Baalbec ...

Jul 14, 2023

Melhem zein concert at Baalbec ...

Jul 14, 2023

Imany Voodoo Cello at Baalbeck ...

Jul 15, 2023

Lashmaker Beirut Opening

Jul 15, 2023

The Philosophy Project's New J ...

Jul 16, 2023

Majestic Byblos Hotel Opening

Jul 22, 2023

Majestic Byblos Hotel Opening

Jul 22, 2023

Glamour by the Sea Opening

Jul 28, 2023

AUL launches Fly For Hope init ...

Jul 30, 2023

LGU Graduation 2023

Jul 25, 2023

Summer of Love Batroun Exhibit ...

Aug 06, 2023

Guy Manoukian at Byblos intern ...

Aug 06, 2023

Hiba Tawaji at Byblos Internat ...

Aug 06, 2023

Aleph and his orchestra at Byb ...

Aug 08, 2023

Animaura Big Opening

Aug 09, 2023

Sisters summer bazaar

Aug 16, 2023

Sisters summer bazaar

The relaunch of Spring Flower ...

Aug 18, 2023

Pierray Tiki Bar night IV

Aug 18, 2023

TLN hosted their 1st internati ...

Aug 26, 2023

Wednesday Happy Hour at Kempin ...

Sep 06, 2023

Wednesday Happy Hour at Kempin ...

Dec 06, 2020

Ladies Night at Kempinski Summ ...

Sep 05, 2023

Octave Opening

Sep 05, 2023

Pierre Fabre Strong at Roots

Sep 04, 2023

Pierre Fabre Strong at Roots

Sep 04, 2023

The Society of Saint Vincent d ...

Sep 12, 2023

The Society of Saint Vincent d ...

Sep 12, 2023

Michel Fadel live at Sursock M ...

Sep 21, 2023

Greek soirée at Kempinski Summ ...

Sep 15, 2023

Bodies in Motion Opening Exhib ...

The second ABAL conference

Sep 17, 2023

الموركس دور يحمل شعار Staying ...

Sep 17, 2023

Singuladerm launching event

Sep 19, 2023

UNDP AND ITALY SUPPORT LEBANON ...

Sep 19, 2023

UNDP AND ITALY SUPPORT LEBANON ...

Sep 19, 2023

النجوم يحتفلون بزفاف شربل وليّ ...

Sep 24, 2023

Beirut beats at Mon Maki Gemma ...

Smile to Smile dental clinics ...

Sep 28, 2023

Badaro Balcony Festival featu ...

Oct 08, 2023

Une partie en Vrac : Book sing ...

Oct 09, 2023

ProRituals Beauty Clinic Grand ...

Oct 12, 2023

ProRituals Beauty Clinic Grand ...

Oct 12, 2023

HOLDAL and Lacoste 60 Years Ce ...

Oct 16, 2023

Barbara Nassar Association Eve ...

Oct 21, 2023

Grand opening By afkart Concep ...

Oct 24, 2023

Bassel Shehabi Book Signing Ce ...

Oct 24, 2023

Breast Cancer zumbathon Event

Oct 28, 2023

Betytech Global Enterpreunship ...

Nov 11, 2023

Event Harb electric & liban ca ...

Nov 16, 2023

Rouh Beirut celebrates its ope ...

Nov 16, 2023

Opening of Cherine Fakhry Bout ...

Nov 28, 2023

The YWCA Napoleon Avant Premie ...

Nov 25, 2023

Amal Azhari X Ritika: Pop Rain ...

Dec 04, 2023

NINO ARIAL stand-up LA SUCETTE

Jun 01, 2024

Nada and Utsav wedding Jaipur ...

Dec 07, 2023

The grand opening of Lakrids b ...

Dec 07, 2023

The Philosophy Project Christm ...

Dec 10, 2023

Le Rodin Christmas Gathering

Dec 13, 2023

Christmas Vibes at City Centre ...

Dec 15, 2023

Mouftahelchark 27th anniversar ...

Dec 15, 2023

YWCA Christmas Lunch

Dec 15, 2023

Creel A night of Hope 2023

Dec 17, 2023

Creel A night of Hope 2023

Dec 17, 2023

St Vincent de Paul Christmas P ...

Dec 19, 2023

BEAUTY IS OUR DUTY AT MIRELLA ...

Dec 19, 2023

BEAUTY IS OUR DUTY AT MIRELLA ...

Dec 19, 2023

النجوم في افتتاح محلات FineX

Dec 22, 2023

St Vincent de Paul Christmas P ...

Dec 23, 2023

All Stars Night at Soma resto ...

Dec 26, 2023

Happy Birthday Ahmad Yehya

Dec 27, 2023

Happy Birthday Ahmad Yehya

Dec 27, 2023

Michel Fadel at Casino Du Liba ...

Dec 27, 2023

Collective Y Collection event

Dec 29, 2023

Collective Y Collection event

Dec 29, 2023

The Kalm Pilates Studio Grand ...

Dec 04, 2023

Grand Opening of Kalm Studio

Jan 15, 2024

Grand Opening of Monday Fitnes ...

Jan 15, 2024

De la perte a la réparation ds ...

Jan 25, 2024

Gathering of diplomats spouses ...

Jan 24, 2024

Gathering of diplomats spouses ...

Bernard Sauvat at Casino du Li ...

Feb 11, 2024

Morphine Play Grand Opening

Feb 11, 2024

Morphine Play Grand Opening

Feb 11, 2024

Rebirth Beirut Presents Coup d ...

Feb 16, 2024

Rebirth Beirut Presents Coup d ...

Feb 16, 2024

Nadine Chammas book signing

Feb 22, 2024

Nayirian Blossoms

Feb 24, 2024

DIEUDONNE au casino du Liban

May 10, 2024

Merry Cream a romantic comedy ...

Feb 24, 2024

The Studio Grand Opening

Feb 25, 2024

Blossom Motions Solo Exhibitio ...

Mar 02, 2024

Moscars event by Medica

Mar 03, 2024

Moscars event by Medica

Mar 03, 2024

CeraVe medical launch at Pheni ...

Mar 06, 2024

Leading woman Award ceremony

Mar 10, 2023

Daze Stand at Art of Living

Mar 11, 2024

Get ready for an extraordinary ...

Dec 17, 2020

Youth Political Participation ...

Mar 12, 2024

Guy manoukian at casino du Lib ...

Mar 25, 2024

Pizzanini Elissar Branch Openi ...

Mar 28, 2024

Chantal Goya au Liban Sur la R ...

Mar 28, 2024

Illumination of Our Lady of L ...

Apr 02, 2024

Beauty and Wellbeing Forum 202 ...

Apr 18, 2024

Dunes Spring Festival

Apr 26, 2024

Abeer Nehme at La Salle des Am ...

May 25, 2024

Wael Kfoury at Forum de Beyrou ...

Jul 27, 2024

Welcome Summer with Bassma

Jun 02, 2024

Marwan Khoury at Chateau Rweis ...

May 25, 2024

Batroun SpringFest 2024

May 01, 2024

Chris Du Burgh at Casino Du Li ...

Jun 21, 2024

Chris Du Burgh at Casino Du Li ...

Jun 22, 2024

Cinderella on Ice at Casino Du ...

May 03, 2024

Cinderella on Ice at Casino Du ...

May 04, 2024

Cinderella on Ice at Casino Du ...

May 05, 2024

Cinderella on Ice at Casino Du ...

May 06, 2024

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