Beiruting - Events - Johnnie Walker Make It Gold
Oct 2014
Johnnie Walker Make It Gold
Nightlife Cassino

On October 17th, Cassino club visitors gathered to celebrate Diageo’s Gold Label Reserve continuous success of it’s Make it Gold event series. DIAGEO, who are the makers of Johnnie Walker® brand and after the huge success of these events, celebrated a golden night full of glitz and glamour.


Known internationally as one of the label’s most premium offerings, Gold Label Reserve® is affectionately called, “The Champagne of Whisky” and the celebratory brand of Life’s golden moments. The event was geared to take Johnnie Walker® drinkers to the next level in terms of taste and experience during a golden themed night called “Make it Gold.”


Cassino Club Beirut was alight with gold and glamour as the venue was transformed into a golden wonderland, professional dancers, and photographers to capture each golden moment of the night. The memorable evening was open to the public but was studded by whisky lovers and people who seek to differentiate and celebrate.


Gold Label Reserve is an exceptional bold, confident Scotch whisky as luxurious and indulgent as its name suggests. As big and successful change in JW line up Gold Label Reserve articulates an entirely new Gold whisky experience, and offers a smooth balance of sweet fruits and creaminess that evolves into deeper honeyed tones before finishing in lingering waves of wood, fruit, and light, sweet west coast smoke.


The Make it Gold event was another expression of Diageo’s leadership in the spirits industry and a bold statement of Johnnie Walker’s position as the celebratory brand of choice for whisky drinkers in Lebanon.