Persil and Tamanna have joined forces yet again to positively transform the lives of children with life threatening illnesses. Persil, the leading Henkel brand, began its heartwarming partnership with Tamanna, a non-profit organization back in November 2008. A brand keen to give back to the community, Persil's main goal was to turn children's tears into genuine laughter. Since the start of this meaningful partnership, many children diagnosed with serious illnesses can smile again and are seeing their dreams come true.

From the very start, Persil has been increasing awareness about the plight of these children and reaching out to the Lebanese public, awakening their generosity by encouraging them to donate to a selfless cause that embodies the spirit of goodwill and charity.

At heart Persil is a brand that is part of every household and is used in daily life. In other words, it's a brand strongly associated with family and caring. That is why it's only natural for Persil to partner with Tamanna to help realize children's dreams, thus standing by a powerful cause that impacts not only children but the entire family.

Today, Persil is launching a new campaign that supports Tamanna. The concept focuses on the heavy burden these struggling children have to content with and features a potent call to action:

"Some children carry a weight that's heavier than them.

Let's reduce this weight and achieve their dreams...

From 2008 to today (thanks to your support), Persil and Tamanna have fulfilled more than 1,500 dreams.

Donate 1,500 LL to Tamanna association with every purchase of Persil.

Together we can reduce the weight and make dreams come true..."

The campaign features adorable children carrying large objects which reflect the massive burden of their difficult situation. After all, children diagnosed with cancer and other grave illnesses have to cope with problems that are way beyond their years. The campaign then reveals fun signs of hope, showing how Persil and Tamanna's support has helped take some of the weight off these children's shoulders and has made their lives more joyous. Thanks to the compassion of the Lebanese people, this partnership has been able to realize more than 1,500 dreams to date. And with their continued support in this new campaign, many children can enjoy a brighter future and more special moments. With this initiative, Persil has built more than a partnership. It has created an emotional bond that grows with each wish granted and with each comforting smile.