The most successful Italian beauty brand KIKO MILANO opens its first store in Beirut, Lebanon at ABC Verdun Mall on July 28th,2017 in partnership with the leading retail company AZADEA Group.

To celebrate the opening,  KIKO has a surprise in store for you.

Established in 1997 by Percassi Group, KIKO MILANO is one of the world's fastest-growing cosmetic brands with over 1,000 stores in 15 countries and an online presence in 35 nations. Through its joint venture with regional lifestyle retail operator AZADEA, the Italian brand plans to open another store in Beirut Souks in Q4 2017.

"The opening of our first store in Beirut marks an important milestone for KIKO MILANO as it sets in motion our ambitious expansion plans for the Middle East, one of the fastest-growing beauty markets in the world. As Lebanese women dedicate major chunk of their budget on beauty, we are very excited to introduce KIKO to such discerning customers, many of whom have already been purchasing our products from our international stores," said Stefano Percassi, founder of Kiko Milano.

KIKO's comprehensive product line-up includes more than 1,400 high-quality make-up, nailcare, beauty accessories and state-of-the-art skincare products. Strongly influenced by the culture and traditions of Milan -on of the international capitals of art, fashion and design - KIKO anticipates the major trends and makes them accessible to all women.

This innovative approach has seen KIKO satisfy the most demanding beauty aficinados with an endless range of shades, tones and textures, to meet every professional and personal make-up requirement.

"Consumers are looking for concepts that address their sophisticated lifestyle, and as a regional retail operator, we continuously strive to provide our customers with an entertaining and exciting way of life," states Said Daher, CEO at AZADEA Group. "Following the success of KIKO Milano in both the UAE and Qatar, we are equally optimistic about the experience this concept will offer to the Lebanese community, and another stepping stone to further expansion plans."

With beauty experts and make up artists on-hand, the KIKO store will be a point of reference for beauty lovers in Beirut - a place to explore, to play with colours and to try out new looks and effective skincare treatments.

Come to KIKO MILANOABC Verdun Mall  and glam-up.

When: 28 July, 2017

Where:ABC Verdun Mall, Verdun Main Road, Verdun - Beirut - Lebanon - unit L1-033