Beiruting - Events - Opening of ABC Verdun
Jul 2017
Opening of ABC Verdun
Social Event ABC Verdun

ABC Verdun has brought an uplifted level of experience to the neighborhood of Verdun, creating a bustling center for social, environmental, and economic encounters. The glamorous event unveiled a new shopping address set to welcome Lebanese, expatriates and tourists.

The opening brought together over 1700 people, including celebrities, influencers, politicians, opinion leaders, and  the famous internationally known Lebanese star, Hiba Tawaji, who added magic to the event with a phenomenal performance. Verdun locals witnessed the overnight transformation of their neighborhood into a major hub for social activities and entertainment.

Representing Sheikh Bahaa El Din El Hariri, Mr. Safi Kalo spoke: “We have always considered Lebanon the country of prosperity and opportunity regardless of the economic challenges Lebanon continues to struggle against. This important partnership with ABC s.a.l  has allowed us to look forward to a brighter future for the country. With this project and thanks to our successful cooperation with ABC, we are redynamizing the economy, empowering youth and creating a new milestone in the mall industry. The success of this project would not have been possible  without the cooperation of ABC s.a.l  and its Chairman, Mr. Robert Fadel, who share the same values and principles as we do. I want to acknowledge that this project was not easy to pull off, but with perseverance and dedication, this partnership flourished. “

The venture between BahaaRafic Hariri Group and ABC s.a.l. is set to be the largest commercial project yet, in the heart of Beirut. ABC Verdun will host around 200 shops, including 29 restaurants and coffee shops, a cinema multiplex, a children area, and a 1800 m2 garden, along with several new, unique concepts. The total cost of the project is estimated to be over $300 million.

“This project is estimated to create over 2000 job opportunities, giving the city a much-needed boost and serving the community by strengthening its economy,” said Robert Fadel, Chairman and CEO of ABC s.a.l. “Through the trust and partnership of BRH Group, we are delighted to be playing a key role in securing the future of this country that we strongly believe in. Our work with Sheikh Bahaa El Din El Hariri will provide the youth of Lebanon with opportunities that allow them to believe in Lebanon and their future here.”

ABC Verdun is also unique in its dedication to providing green spaces in the heart of the city. Conceived as an interconnected urban park, ABC Verdun embodies the spirit of ABC as its architectural signature. The project offers the neighborhood a green haven in the midst of the city, designed to provide serenity while still being in touch with the vibrant activity of the mall. The garden boasts a mature oak forest, along with olive and pomegranate trees, and an array of native and naturalized species.

In order to host the numerous visitors, the mall will be accessible from several directions, and serviced by 1700 parking spaces. The visitors will be able to discover a carefully selected mix of local and international F&B outlets that capture authentic flavors in unique concepts.

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