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20

Oct 2015

Opening of IRO Boutique

Social Event ABC Ashrafieh

ABC Ashrafieh Beirut-Ashrafieh Social Event Opening of IRO Boutique Lebanon

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ABC, the Lebanese retail pioneer, celebrated the opening of IRO, a Paris based fashion brand. The opening hosted a number of media figures, bloggers and Lebanese celebrities who came together to discover IRO’s fashionable women’s ready to wear fall/winter 2015 collection. French brothers Laurent and Arik Bitton founded IRO in 2005 as a result of their passion and creativity as music producers. The brand was designed to create clothing with a distinct vintage feel while simultaneously mirroring a nonchalant, easy chic style. By combining great craftsmanship, attention to detail, and the finest materials, the IRO collection found its unique voice within the fashion world. Its global expansion that started in 2014 has now reached Lebanon, available exclusively at ABC. The collection is cool, feminine and ready to be experimented.

Ashrafieh , Beirut

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