20
Oct 2015
Opening of IRO Boutique
Social Event
ABC Ashrafieh
ADD PHOTOS
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ABC, the Lebanese retail pioneer, celebrated the opening of IRO, a Paris based fashion brand. The opening hosted a number of media figures, bloggers and Lebanese celebrities who came together to discover IRO’s fashionable women’s ready to wear fall/winter 2015 collection. French brothers Laurent and Arik Bitton founded IRO in 2005 as a result of their passion and creativity as music producers. The brand was designed to create clothing with a distinct vintage feel while simultaneously mirroring a nonchalant, easy chic style. By combining great craftsmanship, attention to detail, and the finest materials, the IRO collection found its unique voice within the fashion world. Its global expansion that started in 2014 has now reached Lebanon, available exclusively at ABC. The collection is cool, feminine and ready to be experimented.
Ashrafieh , Beirut
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