In a riveting after-hours evening at its headquarters in Hazmieh, the company casafekra®, renowned for devising comprehensive furniture solutions, celebrated its partner-clients and achievements, and launched its new human-centric positioning.

The event was densely packed by a wide array of invitees comprising casafekra®'s clients, prospects, and suppliers, in addition to industry figures, bankers, andthe media, as well as bloggers and influencers. As they did with weeks-long preparations for the event, casafekra®'s team put their hearts into making their guests at home.

Thanks to its team of designers, FF&E* specialists, business strategists, production professionals, and operations experts, casafekra® built a SME** success story"made in Lebanon" in a matter of seven years. Its solutions for furnishing public spaces cut across multiple sectorssuch as hospitality, food and beverage (F&B), corporate, institutional, and encompass such disciplines as art, interior design, fashion, ergonomics, creativity, and branding.Let alone that they are a boon to the national economy.

To date many big Lebanese F&B brands have trusted casafekra® to provide their patrons the right settings for enjoying both gastronomy and ambience. Which is what casafekra® aims to, from the moment of taking the client brief through to project delivery, by putting user experience at the core of its design and implementation objectives.

For example, in the F&B business, casafekra® goes about its work focused on how to maximize the user experience not just from the human sense of taste, but from the other four senses as well: Seeing pretty shapes and harmonious colors, touching fine cloth and delicate knits, smelling genuine leather, and hearing dampened noise owing to casafekra®'s appropriate choice of materials.

Said Assaad Boujawdeh, founder and CEO in his announcement, "In a way, casafekra®'s human-centric focus even enhances a sixth sense, that of feeling a pleasant overall mood, and enjoying the overall experience, thus making patrons return for repeat visits and do referrals to family and friends, which in turn translates into more business for casafekra®'s client outlets, an objective we hold high in our strategic design planning."

As for George Geara, lead-designer, he said, "Success at home also took casafekra® to regional markets where our clients owned or franchised operations, in a vote of confidence in casafekra®'s design abilities to bring out the DNA of their brands there too."

casafekra® put on an unforgettable "Marketainment" programme showcasing its industrial production as well as artisan savoir-faire, walking its guests about its specialist work posts on the premises, and sharing testimonials by clients, all against a background of music, drinks, and food.Animation by John Saad, the established TV and radio personality, livened the evening further. Guests were also thrilled by a Treasure Hunt game which sent them looking for the letters that compose casafekra®'s "user experience" positioning.