After its two branches in Down Town Beirut and Beirut Souks,adidas Originals lands its third branch in City Centre Beirut, offering its clientele another unique address for the latest street wear and fashion collections. Launched in style, the new retail space celebrated its inauguration through a roadshow animated by Clint Maximus and Stephanie from Radio One, on top of an exclusive artistic collaboration allowing visitors and invitees to personalize their own Icons.

Always striving to go the extra mile to offer its customers an intimate and innovative experience, adidas Originals collaborated with renowned artists to provide Originals’ fans with a unique opportunity of buying and styling their own icons Superstar and Stan Smith in a fun and relaxed atmosphere.

The store’s unique conceptdubbed “Neighborhood” or “NBHD” comes to enhance the cachet of adidas Originals’ collections by uniquely translating the spirit of each city into regional store adaptations that connect with the local community’s creative youth cultures. Featuring the classic Originals trefoil symbol, reimagined and married with a 3-D map of the city, the store is outlined by an architectural style that embodies industrial minimalism and focuses on the products. From icons like the Gazelle, Stan Smith and the Superstar to the more recent silhouettes of NMD and Tubular, the footwear wall is designed to be disruptive.

“With a first success in Beirut Souks, this second branch comes to cater for the growing demand of the adidas Originals’ fashion-oriented collections. Opening the store in a mall with an  impressive footprint such as City Centre allows us to reach a wider fan base and to satisfy a larger geographical area in Lebanon”, said Zeina Abou Labban, General Manager, adidas Emerging Markets LLC Levant Region.  “Today, adidas is not only a brand of reference in the world of sports, but also in the world of fashion. Our determination to be the best and to exceed our customers’ expectations drives us to be at the forefront of trends and innovation in an ever-changing urban landscape.”

Carefully based on the gender approach, the brand’s newest location store is divided into two sections to cater for both genders, with a focus on men’s wear on one side and on women’s apparel on the opposite side. With a helpful staff that ensures a seamless experience, the general concept offers a completely dedicated environment for streetwear fans to enjoy the latest collections like never before.