On the occasion of World Diabetes Day, DiaLeb held a conference, on November 10th 2015, under the title “The Importance of Screening in Diabetes Prevention and Control”. The event was hosted at Hilton Habtoor Hotel on a complementary basis and was moderated by TV anchor, Ms. Jaqueline Chehwan. Bayer Contour TS was the official sponsor of the conference and offered glucose screening to 80 attendees. Dr. Jackie Maalouf, president/founder of DiaLeb, launched the “What’s Your Number” TVC and “DiaLeb Turns 5” campaign.
Testimonials were given by the actress, Carla Boutros and the TV presenter, Mohamad Kaiss. Dr. Maya Barake then offered an educational presentation about diabetes. Appreciation certificates were granted to the AUST team, Clementine, and Platform Agency for their collaboration in the TV ad. This event was supported by extensive media outlets; video & photography, courtesy of Studio Pierre Sawaya. The attendees were treated to a coffee break.
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