Adding a festive glow to the heart of Beirut, Patchi, the ultimate chocolate gift destination, showcased its exquisite Christmas window display and iconic front façade lighting at its flagship boutique in Downtown Beirut on November 26^th, 2015.

Held in presence of key media representatives to also celebrate the grand and exclusive unveiling of its enchanting bright façade and Christmas 2015 collection, the event wondrously transformed the boutique’s ground floor into a winter wonderland, with a unique holiday gifting assortment for clients to shop in-store. A rich Christmas gourmandine collection, available to suit all tastes, comes together to ensure the joyous and festive spirit, including a limited-edition truffle collection and exclusive chocolate gift options offered only during the holidays.

This holiday season, Patchi’s flagship has been decked from head to toe in dazzling lights illuminated by 3000 LED bulbs and five giant balloons encompassing the entire building. Eight glistening Christmas trees, displayed on the boutique’s balconies and decorated with vibrant ornaments, debuted a holiday glam to Downtown Beirut. Marking itself amongst key international brands who specialize in key seasons’ unique displays, and to unveil this year’s concept, Patchi’s windows sparked trendy, unique and modern pop colors, featuring glittery dogs, ducks and Christmas balls to go along the chocolate gift arrangements.

Mrs. Vera Hassan, Head of Marketing at Patchi Headquarters, commented on the occasion, saying, “With all the political and economic challenges our country and the world are currently facing, Patchi believes Lebanon deserves to celebrate in style, and today’s event proves to be another iconic celebration to announce the commencement of the festive season and further spread joy and happiness,” adding, “It is with great joy that we are able to return the Christmas spirit to Downtown Beirut. This year, everything from the projection and lighting to the architectural décor and display is simply spectacular as we have incorporated innovative and electrifying elements, making it an experience to remember.”

Hassan further expressed her delight for sightseers to witness Patchi’s unique creations this year, stating, “For many people, Christmas decorations are an integral part of the holiday spirit. Beirut would not be the same if it weren’t for our whimsical façade, décor and holiday lighting.”

Attended by more than 100 spectators, this year's much-anticipated Christmas lighting and decoration ceremony has yielded an experience more grand, sensational and luxurious than Beirut has ever seen. The breathtaking windows and light display will continue throughout the holiday season, until early January.