A group of health conscious members of the media gathered on Thursday, December 5 at the Genesis Health Club in Verdun, to create awareness around fitness and wellness. In the spirit of creating a better work-life balance and building awareness around the stress reducing lifestyle choices that people have at their disposal, adidas organized a de-stressing session for various influential media personalities.

In today's intense and fast paced way of life, where stress and anxiety are part and parcel or a regular work day, it is very easy to forget yourself... and more importantly, your health. "I sometimes only realize that I have eaten anything all day, once I get home. By then, I'm so utterly drained, both physically and mentally, that all I manage to do is nibble on something on my way to bed. The gym doesn't fit into my lifestyle" said (representative from a magazine). This is a very common feeling amongst a lot of people in Lebanon.

Yet research has very clearly shown, that regular exercise in the middle of the day, improves work performance and productivity. It's no coincidence that exercise is a core activity in the day of every successful CEO, as well as several of high profile politicians around the world. Employees who put effort into taking care of themselves, by taking some time away from work to exercise, are happier and better workers. The impact on overall wellbeing and health is undeniable but, it all has to start somewhere.

In this case, the old dictum "where there is a will, there is a way" has never rang more true. adidas, with decades of research and expertise in exercise science, knows that in order to get people to change their behavior and start altering their habits, there must always be a first step: a point that tips the scales and balances out the struggle between work and life. That point was the first adidas Media Fitness Master Class.

Select members of the media were brought together to enjoy an hour of a high intensity impact training class with two of the most experienced trainers at Genesis Health Club. "Today's session was just the beginning. adidas hopes to be able to inspire the media to not only participate in physical activity, but to also set the example and communicate the importance of keeping and staying active. " said adidas Levant Marketing Manager, Ibrahim Mouzannar.

adidas wanted to create an experience for the women and men of the media that would jolt them into realizing how important the power of exercise and a healthy work life balance is to their lives. They also wanted to inspire them to spread the idea, that anyone and at any time can make a change and better their health. Once you take that step, you are "all in".

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