Friendship Overload is a regional campaign devised by Close Up the toothpaste that aims to promoting Proximity, Friendship, Healthy Team Work Dynamics among young groups mainly university students, by achieving results through working in a group in a fun and constructive atmosphere.
Friendship Overload's first event was on-campus competition between students in universities entitled "How many could fit inside a mini-cooper".Students were required to gather themselves among groups and try to fit as much as they can other students inside the mini-cooper (which is convertible).
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