In glamourous atmosphere and a luxurious setting, L'Oréal Professionnel, the Parisian house of hairdressing, reasserted its French identity by hosting its "Color Inspirations 2018" hair fashion show at Ociel Beirut in the presence of its International Ambassador, Philippe Laurent.

Mr. Laurent, came all the way from Paris to inspire the Lebanese and Levant countries hairdressers and share with them the top fashion trends and edgy looks for 2018. More than 400 invitees attended the event, among which, talented hairdressers, media representatives and social influencers.

Mrs. Emilie Wahab, General Manager of the Professional Products divisionat L'Oréal Levant, inaugurated the event with a speech focusing mainly on providing hairdressers new and creative business development opportunities through innovative products and services that combine L'Oréal Laboratories' expertise and safety, and an in-depth understanding of hairdressing techniques and fashion trends.

Mrs. Wahabstressed on the ambition to reinforce a fantastic partnership that unitesthe brand and hairdressersof the Levant region, when she reiterated:"Dream, Excel and Succeed together..., is our motto. Our objective is to take the hairdressing industry in the Levant region to new heights through superior products with a Parisian touch, innovative marketing, advanced education, access to a worldwide network of leading hairdressers,and a true digital transformation for a memorable customer experience."

Mr. Laurent , and to French electronic music, welcomed on stage 12 models styled in the trendiest international hair trendson which he demonstrated the latest techniques, showcased new colors and edgy haircuts.

A seated dinner and a performance by Marc Hatem followed the show and the evening ended with a DJ set that had entertained the guest throughout the night.

To find out more about L'Oreal Professionnel brand, follow our Facebook page @lorealprofessionnel.levant and the International Instagram page https://www.instagram.com/lorealpro