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Trying to identify women relationship with their hair, Bouchra Boustany consultancy organized on Wednesday, September 16, 2015 a Kerastase therapist event at Villa CLARA. Female Lebanese Guests were invited to be among the first to confess to Kerastase experts and discover all about the brand novelties.
For over 50 years, Kérastase stylists around the world have acted as the confidants of every woman who readily admits her haircare excesses,even the guiltiest ! In 1995, to help women bettercare for and repair their hair, Kérastase created Résistance. 20 years later, the introduction of Résistance Thérapiste infuses this cult brand with new found vitality and extends it to the needs of Over-processed hair.
A pioneering discovery on the structure of hair, the power of an ancient plant and a new routine are transposed into innovative, extraordinarily sensorial formulas to create the ultimate haircare experience.
Driven by the expertise of L'Oréal Advanced Research and the brand's ambassador hair stylists, Kérastase invites women, at last, to envision the complete renewal of damaged hair, the rebirth of healthy hair. Thérapiste goes one step further, inspiring the creation of an exclusive web series focusing on the notion of "therapeutic" revelations. In a subtle, offbeat manner, women are depicted confiding their haircare traumas and indulgences on an analyst's couch, a reference to the attentive listening that is the very foundation of the reputation for excellence of Kérastase's hairstylists.
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