Hugo Boss introduced its newest holiday collection in collaboration with renowned American artist JEREMYVILLE first in a pre-launch at Galerie Les Plumes - Elsie Braidi in Ashrafieh then during an official launch in their flagship store in Downtown Beirut.
The pre-launch at Galerie Les Plumes was a successful event open to an artistic crowd from art dealers and collectors, to designers, architects, journalists, media representatives, and social media figures, as well as VIP customers from the brand. They all came to discover the one-of-a-kind collection in an artsy and modern environment.
The event at the downtown flagship store introduced the exclusive Jeremyville items as well as Hugo Boss' Spring 19 collection. Boss' VIP customers along with media representatives and social media influencers were present, and got the chance to customize their items at the boutique during the event.
The limited-edition collection features a unique cityscape inhabited by a cast of characters including Jeremyville's iconic bunny, who represent a playful take on traditional holiday preparations. The designs are incorporated into a variety of clothing items and accessories, such as shirts, jackets, backpacks, shoes, and phone cases.
The BOSS x Jeremyville holiday collection is now available in Lebanon at Hugo Boss stores in Downtown Beirut, ABC Verdun, ABC Dbayeh and ABC Ashrafieh.