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For the third consecutive year, Virgin Megastore threw, on the 18th of August, the annual “Back To School Fashion Show” in partnership with PiiXELZ. The show that took place at City Center Beirut , was performed by amateur kids who had the chance to live the experience of being young stars and get their 15 minutes of fame.
This year’s back to school campaign from Virgin Megastore, entitled “IT'S SHOWTIME”, calls kids to be smart, cool and hip throughout the academic year, providing them with more confidence and directing them to adopt a positive attitude towards school.
Throughout the show, kids modeled on a special runway a complete collection composed of cool, funky, trendy and fashionable backpacks, lunchboxes, pencil cases, water bottles, school stationary, and many more.
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