Legendary Swiss watchmaker Jaeger-LeCoultre is proud to introduce a dashing and elegant new collection for today's man. The new Jaeger-LeCoultre Polaris range joins the brand's existing pillars, bringing unique character traits, and a spirit inspired by the Grande Maison's iconic 1968 Memovox Polaris.

Created to accompany the modern man of action in every situation, Jaeger-LeCoultre's Polaris collection embodies a sporty sophistication with the signature elegance of the Grande Maison. For the man who does it all, who is open to the new and untried, who finds surprising and innovative ways to make the most of life, a Jaeger-LeCoultre Polaris timepiece makes a worthy companion with its combination of Jaeger-LeCoultre high manufacturing expertise, robustness, design aesthetic and sporty elegance, summing up the elements that support an active lifestyle. For the urban adventurer, it is about the journey, not the destination, and the experiences along the way. Jaeger-LeCoultre Polaris is the timepiece that does it all, keeping up with his active pace.

On July 4th, at a select gathering of Jaeger-LeCoultre's VIP patrons, Jaeger-LeCoultre and its local partner Atamian ETS.  had the pleasure of introducing this luxurious new line of watches. The memorable and stylish event was held in Balthazar, Beirut district at a venue suited to Jaeger-Le Coultre's ethos of always nurturing the imagination and infusing expertise with boldness.  Guests were able to immerse themselves in the entire Jaeger-LeCoultre Polaris Collection, seen first during SIHH 2018.

On display were the Jaeger-LeCoultre Polaris Automatic, the Jaeger-LeCoultre Polaris Chronograph in steel with an In-house Chronograph Caliber, the Jaeger-LeCoultre Polaris Chronograph in rose gold - Timing Made Elegant, the Jaeger-LeCoultre Polaris Chronograph WT- Perfect Traveler, the Jaeger-LeCoultre Polaris Date -Inspired Vintage and the Jaeger-LeCoultre Polaris Memovox - Rebirth of an Icon.

The guest's first stop was at the Jaeger-LeCoultre Polaris Memovox, the timepiece that is the rebirth of an icon. Issued in a limited edition of 1000 pieces, this model features the special alarm function made famous by the 1968 Memovox Polaris watch. This 50th anniversary timepiece has an iconic three-crown design with vintage cues that call to mind the 1968 original. It comes with a brand new rubber strap with a new folding buckle and is water resistant to 200 metres.

The Jaeger-LeCoultre Polaris Automatic sets the tone for the collection, with two iconic crowns, one for time setting, and the other for the inner rotating bezel. The dual-crown layout is unique to the Jaeger-LeCoultre Polaris collection, making the watch truly distinctive. Its sporty design results in three beautiful dials with unique treatments - sunray, grained and opaline while the interchangeable straps come with a new folding buckle.

For the man who loves classic cars, the Jaeger-LeCoultre Polaris Chronograph in steel is a perfect choice, echoing the Jaeger dashboard instruments seen in iconic classic cars and motorcycles. This 42mm timepiece is the sportiest of the new line, equipped with a tachymeter bezel and an in-house chronograph caliber.

For the admirer of elegance, the Jaeger-LeCoultre Polaris Chronograph in rose gold is a wonderful choice. The only current model available in this precious metal, it comes with an anthracite dial and an oscillating weight in rose gold.

For the world traveler, always on the go, the Jaeger-LeCoultre Polaris Chronograph WT is a worthy soul mate. The in-house chronograph and the useful world time complication is a perfect combination. Not only are there two chronograph pushers, the additional crown at 10 o'clock to control the rotating city disc can be set to the city you are in, while simultaneously displaying the time in 23 other cities around the world. The generous 44mm enhances readability, with a thickness of less than 13mm, in a light titanium case that sits comfortably on the wrist, offering a warmer tint than steel.

With the Jaeger-LeCoultre Polaris Date, the link to the original Polaris from 1968 is stronger than ever. Like the original, this watch uses the same design codes such as the Vanilla Super-LumiNova and features a date at three o'clock. Its case evokes a vintage inspiration with its glass box and raised crystal, with an engraving of a SCUBA diver, similar to that on the 1968 model. Featured is a brand new rubber strap with a Clous de Paris pattern.

The new Jaeger-LeCoultre Polaris collection is the very definition of sporty elegance. Inspired by history, yet reworked with a contemporary attitude, it is perfectly in tune with today's man of action.