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Beiruting.com Interview With Ceo Of Deezer, Mr. Hans-Holger Albrecht
(What's up ?) 5 years ago
Beiruting.com's team was honored to interview the CEO of Deezer, Mr. Hans-Holger Albrecht.
1.What differentiates Deezer from the competition - in terms of technology or content?
From the technological point of view, we are the best product in the world in terms of how the product looks and what kind of music it presents. It has a unique feature called Flow where we start to learn what kind of music people listen to and then we predict that this is the music they want. Flow is very sophisticated in terms of data you collect and the algorithms you do, in addition to the artificial intelligence we are using. So it is very complicated to make a good product in the region and we are one of them.
In terms of content, the biggest difference we have here for this market, is the exclusivity of Rotana which is very big impact. So if you want to listen to all Arabic or international music, there is only one place to go which is Deezer.
2.Do you consider opening offices in Beirut or in the region?
Yes we will start by headquarter in Dubai but we will roll out offices in other places as well - Beirut is a very important place. Actually, I can't see a reason why we wouldn't open an office in Beirut. Most of the artists are here, it's a big market... it will be one of the local places to go for.
3.You competitors have song partnerships with the media, whether digital or traditional media. Would you use the same strategy or you prefer to solely rely on your partnership with Rotana?
No, we will definitely do partnerships with other local media. Maybe now when we did our marketing launch, we can use traditional media like radio stations, TV stations... But we will work a lot on the digital side: Youtube, Facebook, and Google as partnerships. Additionally, we will have partnerships with telecom operators in other companies. In fact, Deezer has more than 40 partnerships globally with big telecom companies like Vodafone, Orange... So this is part of our DNA - we developed this type of partnerships long time ago.
4.Do you currently do events with international or Arabic artists? And are we going to have events with international artists sponsored by Deezer?
In France, we do big events, we sponsor festivals... and eventually we will do events here.
We will sponsor events with international artists, but first we have to be known locally. Therefore we will manage to have events with local artists before considering having international ones.
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Dea Del Mare Grand Opening
Jun 07, 2023
Lunch under the new parasols a ...
Jun 08, 2023
Baby Buzz Grand Opening
Jun 08, 2023
Baby Buzz Grand Opening
Jun 08, 2023
GLFL Alumni annual dinner
Jun 23, 2023
Fête de la musique 2023
Jun 16, 2023
The Fashion Design at the LAU
Jun 11, 2023
Barista Espresso: Empowering t ...
Jun 14, 2023
Barista Espresso: Empowering t ...
Jun 14, 2023
Celebrate summer at Mövenpick ...
Jun 18, 2023
SYNCWISE and SOTI gathering ev ...
Jun 21, 2023
Wedding ceremony at Chez Walid ...
Jun 21, 2023
AGBU welcoming Summer brunch
Jun 21, 2023
Lebanon of Tomorrow Fundraisin ...
Jun 22, 2023
Lebanon of Tomorrow Fundraisin ...
Jun 22, 2023
Inauguration in Beirut of the ...
Jun 23, 2023
Release event for 'Baddo El Ma ...
Jun 25, 2023
Release event for 'Baddo El Ma ...
Jun 25, 2023
Happy Father's Day with Happy ...
Jun 25, 2023
Re Opening event of Designers ...
Dec 28, 2023
Zenith exhibition opening
Jun 30, 2023
Luxuria II Luxury exhibition o ...
Jun 30, 2023
Bmehrine Special Sunday Adha B ...
Jul 02, 2023
Congratulations Tania and Joe ...
Jul 03, 2023
Happy anniversary Dr Joe khour ...
Jul 03, 2023
Welcome home welcome to Bmheri ...
Jul 04, 2023
Jewels of Beirut
Aug 05, 2023
The 8th edition of lebanese mo ...
Jul 06, 2023
Shaggys opening at Mar Mikhael
Jul 06, 2023
Xoxo Venue Opening
Jul 14, 2023
Melhem zein concert at Baalbec ...
Jul 14, 2023
Melhem zein concert at Baalbec ...
Jul 14, 2023
Imany Voodoo Cello at Baalbeck ...
Jul 15, 2023
Lashmaker Beirut Opening
Jul 15, 2023
The Philosophy Project's New J ...
Jul 16, 2023
Majestic Byblos Hotel Opening
Jul 22, 2023
Majestic Byblos Hotel Opening
Jul 22, 2023
Glamour by the Sea Opening
Jul 28, 2023
AUL launches Fly For Hope init ...
Jul 30, 2023
LGU Graduation 2023
Jul 25, 2023
Summer of Love Batroun Exhibit ...
Aug 06, 2023
Guy Manoukian at Byblos intern ...
Aug 06, 2023
Hiba Tawaji at Byblos Internat ...
Aug 06, 2023
Aleph and his orchestra at Byb ...
Aug 08, 2023
Animaura Big Opening
Aug 09, 2023
Sisters summer bazaar
Aug 16, 2023
Sisters summer bazaar
Aug 16, 2023
Dar al Mona Batroun
Aug 16, 2023
CREED 1760
Aug 16, 2023
The relaunch of Spring Flower ...
Aug 18, 2023
Pierray Tiki Bar night IV
Aug 18, 2023
TLN hosted their 1st internati ...
Aug 26, 2023
Wednesday Happy Hour at Kempin ...
Sep 06, 2023
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Wednesday Happy Hour at Kempin ...
Dec 06, 2020
Ladies Night at Kempinski Summ ...
Sep 05, 2023
Octave Opening
Sep 05, 2023
Pierre Fabre Strong at Roots
Sep 04, 2023
Pierre Fabre Strong at Roots
Sep 04, 2023
The Society of Saint Vincent d ...
Sep 12, 2023
The Society of Saint Vincent d ...
Sep 12, 2023
Michel Fadel live at Sursock M ...
Sep 21, 2023
Greek soirée at Kempinski Summ ...
Sep 15, 2023
Bodies in Motion Opening Exhib ...
Sep 15, 2023
Murex D'or 2023
Sep 17, 2023
Murex D'or 2023
Sep 17, 2023
The second ABAL conference
Sep 17, 2023
الموركس دور يحمل شعار Staying ...
Sep 17, 2023
Singuladerm launching event
Sep 19, 2023
UNDP AND ITALY SUPPORT LEBANON ...
Sep 19, 2023
UNDP AND ITALY SUPPORT LEBANON ...
Sep 19, 2023
النجوم يحتفلون بزفاف شربل وليّ ...
Sep 24, 2023
Beirut beats at Mon Maki Gemma ...
Sep 26, 2023
XPark grand opening
Sep 28, 2023
XPark grand opening
Sep 28, 2023
Smile to Smile dental clinics ...
Sep 28, 2023
Badaro Balcony Festival featu ...
Oct 08, 2023
Une partie en Vrac : Book sing ...
Oct 09, 2023
ProRituals Beauty Clinic Grand ...
Oct 12, 2023
ProRituals Beauty Clinic Grand ...
Oct 12, 2023
HOLDAL and Lacoste 60 Years Ce ...
Oct 16, 2023
Barbara Nassar Association Eve ...
Oct 21, 2023
Grand opening By afkart Concep ...
Oct 24, 2023
Bassel Shehabi Book Signing Ce ...
Oct 24, 2023
Breast Cancer zumbathon Event
Oct 28, 2023
Betytech Global Enterpreunship ...
Nov 11, 2023
Event Harb electric & liban ca ...
Nov 16, 2023
Rouh Beirut celebrates its ope ...
Nov 16, 2023
Opening of Cherine Fakhry Bout ...
Nov 28, 2023
The YWCA Napoleon Avant Premie ...
Nov 25, 2023
Amal Azhari X Ritika: Pop Rain ...
Dec 04, 2023
NINO ARIAL stand-up LA SUCETTE
Jun 01, 2024
Nada and Utsav wedding Jaipur ...
Dec 07, 2023
The grand opening of Lakrids b ...
Dec 07, 2023
The Philosophy Project Christm ...
Dec 10, 2023
Le Rodin Christmas Gathering
Dec 13, 2023
Christmas Vibes at City Centre ...
Dec 15, 2023
Mouftahelchark 27th anniversar ...
Dec 15, 2023
YWCA Christmas Lunch
Dec 15, 2023
Creel A night of Hope 2023
Dec 17, 2023
Creel A night of Hope 2023
Dec 17, 2023
St Vincent de Paul Christmas P ...
Dec 19, 2023
BEAUTY IS OUR DUTY AT MIRELLA ...
Dec 19, 2023
BEAUTY IS OUR DUTY AT MIRELLA ...
Dec 19, 2023
النجوم في افتتاح محلات FineX
Dec 22, 2023
St Vincent de Paul Christmas P ...
Dec 23, 2023
All Stars Night at Soma resto ...
Dec 26, 2023
Happy Birthday Ahmad Yehya
Dec 27, 2023
Happy Birthday Ahmad Yehya
Dec 27, 2023
Michel Fadel at Casino Du Liba ...
Dec 27, 2023
Collective Y Collection event
Dec 29, 2023
Collective Y Collection event
Dec 29, 2023
The Kalm Pilates Studio Grand ...
Dec 04, 2023
Grand Opening of Kalm Studio
Jan 15, 2024
Grand Opening of Monday Fitnes ...
Jan 15, 2024
De la perte a la réparation ds ...
Jan 25, 2024
Gathering of diplomats spouses ...
Jan 24, 2024
Gathering of diplomats spouses ...
Jan 24, 2024
IAA Gala dinner
Jan 28, 2024
IAA Gala dinner
Jan 28, 2024
Bernard Sauvat at Casino du Li ...
Feb 11, 2024
Morphine Play Grand Opening
Feb 11, 2024
Morphine Play Grand Opening
Feb 11, 2024
Rebirth Beirut Presents Coup d ...
Feb 16, 2024
Rebirth Beirut Presents Coup d ...
Feb 16, 2024
Nadine Chammas book signing
Feb 22, 2024
Nayirian Blossoms
Feb 24, 2024
DIEUDONNE au casino du Liban
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Merry Cream a romantic comedy ...
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The Studio Grand Opening
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Blossom Motions Solo Exhibitio ...
Mar 02, 2024
Moscars event by Medica
Mar 03, 2024
Moscars event by Medica
Mar 03, 2024
CeraVe medical launch at Pheni ...
Mar 06, 2024
Leading woman Award ceremony
Mar 10, 2023
Daze Stand at Art of Living
Mar 11, 2024
Get ready for an extraordinary ...
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Youth Political Participation ...
Mar 12, 2024
Guy manoukian at casino du Lib ...
Mar 25, 2024
Pizzanini Elissar Branch Openi ...
Mar 28, 2024
Chantal Goya au Liban Sur la R ...
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Illumination of Our Lady of L ...
Apr 02, 2024
Beauty and Wellbeing Forum 202 ...
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Dunes Spring Festival
Apr 26, 2024
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Abeer Nehme at La Salle des Am ...
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Wael Kfoury at Forum de Beyrou ...
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Welcome Summer with Bassma
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