Every day, thousands of companies are launching new products, and new trends are continuously emerging in the world of beauty. It has therefore become challenging to come up with ideas that combine efficacy with innovation.
Lexy Nail Couture has taken nail care one step further by creating a "Gold Nail Growth" Oil. The ultimate luxury is to use real gold on your ever so valuable nails. Gold has antiaging and antioxidant properties that are the needed addition to your nail strengthening routine.
27 November 2018 is the day innovation met efficacy in the launch of a nail oil made of gold; Yes... real gold
Bloggers, Influencers, and media took part in the private event that was in partnership with Grand Cinemas. Needless to say, the theme was simple yet precious: Gold.
At the entrance, "Golden Men" accompanied the guests that were asked to paint the wall of fame in gold using their bare hands. Rim Sparkling Water served their signature grenadine drink with edible gold!
Coline designs, a Lebanese startup jewelry company, launched a special statement earring just for the gold event, where ladies could paint on this earring using lexy nail polish to create their own custom design; you can imagine the creative results!
The presence of ballpoint artist Samia Dagher, made a great impact by drawing live lexy's newly launched item.
Last but not least, as always, lexy set up a large nail station to pamper the invitees by getting their nails done, and discovering this new product that will make their nails longer.
Lexy announced that the main reason behind holding this event in GC is the start of a special partnership between them and Grand Cinemas, and to follow closely this duo because 2019 will be full of innovative ideas.
Nowadays innovations are becoming harder and harder to find since thousands of companies launch on daily basis new products in the market... This difficulty is not for lexy...
"Gold Nail Growth"
A product launched on 27/11/2018 is made of real gold, yes... real gold...
Numerous bloggers and influencers and media participated in this launching event in partnership with Grand Cinemas Verdun which was all about being GOLD.
From the entrance you had to paint the standard wall of fame with gold using your bare hands, while being accompanied by golden men that applied a gold tattoo.