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Adidas Creates New Boost Innovation for Urban Runners: PULSEBOOST HD
(Sports) 4 years ago
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Stephan Schneider, Sr. Product Manager, adidas Running, said: "Running in a city is unlike running anywhere else. Traffic, lights and crowds make for a unique experience-high challenges that come with high reward. We wanted to create something that was born from urban runners. Their infrastructure. Their inspirations. Their energy.
To create Pulseboost HD, we started by breaking down the elements of running in a city, namely position of the foot. For example, runners are more on their forefoot than midfoot. We then used computational design and, most importantly, insight from key urban runners to create Pulseboost HD. This isn't a product made by adidas, it is a shoe created by urban running culture."
To highlight the design and collaboration story, the shoe features the GPS coordinates for New York, Paris and Berlin, where runners from each city helped develop Pulseboost HD.
In partnership with Spotify, adidas put a QR code on the tongue that links directly to a custom playlist based on where you are in the world, ensuring every runner is ready to move. Scan the code with a mobile device to launch Spotify and unlock an exclusive playlist.
The limited-edition monochrome colorway will be available at adidas.com, via the adidas app on June 20, followed by the worldwide release of the additional colorways on June 27 for $140.
GET READY FOR MORE BOOST: The release of Boost HD is just the beginning. adidas is gearing up to celebrate the legacy of its culturally iconic footwear innovation. Come July, the world will be invited to fall in love all over again with the feeling that with Boost on your feet, you can take on anything.
Sign up for more information at adidas.com/feeltheboost. Follow the conversation on Instagram, Facebook and Twitter and using #Boost and @adidasrunning.
To create Pulseboost HD, we started by breaking down the elements of running in a city, namely position of the foot. For example, runners are more on their forefoot than midfoot. We then used computational design and, most importantly, insight from key urban runners to create Pulseboost HD. This isn't a product made by adidas, it is a shoe created by urban running culture."
To highlight the design and collaboration story, the shoe features the GPS coordinates for New York, Paris and Berlin, where runners from each city helped develop Pulseboost HD.
In partnership with Spotify, adidas put a QR code on the tongue that links directly to a custom playlist based on where you are in the world, ensuring every runner is ready to move. Scan the code with a mobile device to launch Spotify and unlock an exclusive playlist.
The limited-edition monochrome colorway will be available at adidas.com, via the adidas app on June 20, followed by the worldwide release of the additional colorways on June 27 for $140.
GET READY FOR MORE BOOST: The release of Boost HD is just the beginning. adidas is gearing up to celebrate the legacy of its culturally iconic footwear innovation. Come July, the world will be invited to fall in love all over again with the feeling that with Boost on your feet, you can take on anything.
Sign up for more information at adidas.com/feeltheboost. Follow the conversation on Instagram, Facebook and Twitter and using #Boost and @adidasrunning.
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The Tribe Club grand opening
Jun 01, 2023
The Tribe Club grand opening
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Koton Grand Opening at City Ce ...
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Madame Coco four years Anniver ...
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Pearl Awards 2023 at auberge d ...
Jun 04, 2023
La Kermesse du Lycée Montaigne
Jun 04, 2023
La Kermesse du Lycée Montaigne
Jun 04, 2023
Magida El Roumi in concert at ...
Jun 25, 2023
Magida El Roumi in concert at ...
Jun 25, 2023
Dea Del Mare Grand Opening
Jun 07, 2023
Dea Del Mare Grand Opening
Jun 07, 2023
Lunch under the new parasols a ...
Jun 08, 2023
Baby Buzz Grand Opening
Jun 08, 2023
Baby Buzz Grand Opening
Jun 08, 2023
GLFL Alumni annual dinner
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Fête de la musique 2023
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The Fashion Design at the LAU
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Barista Espresso: Empowering t ...
Jun 14, 2023
Barista Espresso: Empowering t ...
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Celebrate summer at Mövenpick ...
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SYNCWISE and SOTI gathering ev ...
Jun 21, 2023
Wedding ceremony at Chez Walid ...
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AGBU welcoming Summer brunch
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Lebanon of Tomorrow Fundraisin ...
Jun 22, 2023
Lebanon of Tomorrow Fundraisin ...
Jun 22, 2023
Inauguration in Beirut of the ...
Jun 23, 2023
Release event for 'Baddo El Ma ...
Jun 25, 2023
Release event for 'Baddo El Ma ...
Jun 25, 2023
Happy Father's Day with Happy ...
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Re Opening event of Designers ...
Dec 28, 2023
Zenith exhibition opening
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Luxuria II Luxury exhibition o ...
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Bmehrine Special Sunday Adha B ...
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Congratulations Tania and Joe ...
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Happy anniversary Dr Joe khour ...
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Welcome home welcome to Bmheri ...
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Jewels of Beirut
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The 8th edition of lebanese mo ...
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Shaggys opening at Mar Mikhael
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Xoxo Venue Opening
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Melhem zein concert at Baalbec ...
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Melhem zein concert at Baalbec ...
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Imany Voodoo Cello at Baalbeck ...
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Lashmaker Beirut Opening
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The Philosophy Project's New J ...
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Majestic Byblos Hotel Opening
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Majestic Byblos Hotel Opening
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Glamour by the Sea Opening
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AUL launches Fly For Hope init ...
Jul 30, 2023
LGU Graduation 2023
Jul 25, 2023
Summer of Love Batroun Exhibit ...
Aug 06, 2023
Guy Manoukian at Byblos intern ...
Aug 06, 2023
Hiba Tawaji at Byblos Internat ...
Aug 06, 2023
Aleph and his orchestra at Byb ...
Aug 08, 2023
Animaura Big Opening
Aug 09, 2023
Sisters summer bazaar
Aug 16, 2023
Sisters summer bazaar
Aug 16, 2023
Dar al Mona Batroun
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CREED 1760
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The relaunch of Spring Flower ...
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Pierray Tiki Bar night IV
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TLN hosted their 1st internati ...
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Wednesday Happy Hour at Kempin ...
Sep 06, 2023
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Wednesday Happy Hour at Kempin ...
Dec 06, 2020
Ladies Night at Kempinski Summ ...
Sep 05, 2023
Octave Opening
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Pierre Fabre Strong at Roots
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Pierre Fabre Strong at Roots
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The Society of Saint Vincent d ...
Sep 12, 2023
The Society of Saint Vincent d ...
Sep 12, 2023
Michel Fadel live at Sursock M ...
Sep 21, 2023
Greek soirée at Kempinski Summ ...
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Bodies in Motion Opening Exhib ...
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Murex D'or 2023
Sep 17, 2023
Murex D'or 2023
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The second ABAL conference
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الموركس دور يحمل شعار Staying ...
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Singuladerm launching event
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UNDP AND ITALY SUPPORT LEBANON ...
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UNDP AND ITALY SUPPORT LEBANON ...
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النجوم يحتفلون بزفاف شربل وليّ ...
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Beirut beats at Mon Maki Gemma ...
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XPark grand opening
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XPark grand opening
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Smile to Smile dental clinics ...
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Badaro Balcony Festival featu ...
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Une partie en Vrac : Book sing ...
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ProRituals Beauty Clinic Grand ...
Oct 12, 2023
ProRituals Beauty Clinic Grand ...
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HOLDAL and Lacoste 60 Years Ce ...
Oct 16, 2023
Barbara Nassar Association Eve ...
Oct 21, 2023
Grand opening By afkart Concep ...
Oct 24, 2023
Bassel Shehabi Book Signing Ce ...
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Breast Cancer zumbathon Event
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Betytech Global Enterpreunship ...
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Event Harb electric & liban ca ...
Nov 16, 2023
Rouh Beirut celebrates its ope ...
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Opening of Cherine Fakhry Bout ...
Nov 28, 2023
The YWCA Napoleon Avant Premie ...
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Amal Azhari X Ritika: Pop Rain ...
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NINO ARIAL stand-up LA SUCETTE
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Nada and Utsav wedding Jaipur ...
Dec 07, 2023
The grand opening of Lakrids b ...
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The Philosophy Project Christm ...
Dec 10, 2023
Le Rodin Christmas Gathering
Dec 13, 2023
Christmas Vibes at City Centre ...
Dec 15, 2023
Mouftahelchark 27th anniversar ...
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YWCA Christmas Lunch
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Creel A night of Hope 2023
Dec 17, 2023
Creel A night of Hope 2023
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St Vincent de Paul Christmas P ...
Dec 19, 2023
BEAUTY IS OUR DUTY AT MIRELLA ...
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BEAUTY IS OUR DUTY AT MIRELLA ...
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St Vincent de Paul Christmas P ...
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All Stars Night at Soma resto ...
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Happy Birthday Ahmad Yehya
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Happy Birthday Ahmad Yehya
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Michel Fadel at Casino Du Liba ...
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Collective Y Collection event
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Collective Y Collection event
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The Kalm Pilates Studio Grand ...
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Grand Opening of Kalm Studio
Jan 15, 2024
Grand Opening of Monday Fitnes ...
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De la perte a la réparation ds ...
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Gathering of diplomats spouses ...
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Gathering of diplomats spouses ...
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IAA Gala dinner
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IAA Gala dinner
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Bernard Sauvat at Casino du Li ...
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Morphine Play Grand Opening
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Morphine Play Grand Opening
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Rebirth Beirut Presents Coup d ...
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Rebirth Beirut Presents Coup d ...
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Nadine Chammas book signing
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Nayirian Blossoms
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DIEUDONNE au casino du Liban
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The Studio Grand Opening
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Blossom Motions Solo Exhibitio ...
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Moscars event by Medica
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Moscars event by Medica
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CeraVe medical launch at Pheni ...
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Leading woman Award ceremony
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Daze Stand at Art of Living
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Youth Political Participation ...
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Guy manoukian at casino du Lib ...
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Pizzanini Elissar Branch Openi ...
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Chantal Goya au Liban Sur la R ...
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Illumination of Our Lady of L ...
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Beauty and Wellbeing Forum 202 ...
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Dunes Spring Festival
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Welcome Summer with Bassma
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