Beiruting - Life Style Blog - RITIKA a brand in movement for the people in movement hosts a VIP Event in Beirut to launch its new summer collection
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RITIKA a brand in movement for the people in movement hosts a VIP Event in Beirut to launch its new summer collection
(What's up ?) 3 weeks ago

RITIKA, a Lebanese brand specializing in women’s footwear since 2008, hosted an exclusive VIP event to introduce WHO IS RITIKA, on Tuesday June 25th  at Parasol Beirut. The event theme falls under RITIKA’s Summer Collection theme “Moving into summer vibes”. 


The RITIKA VIP event was a truly inspiring evening, set against the breathtaking backdrop of a Beirut sunset. The venue was transformed into a beautiful, creative space with a stunning shoe bar and decorations that reflected the brand's elegance and creativity. The gathering was a celebration of style and innovation, attended by notable public figures, influential media personalities, and top influencers. The electrifying vibe was detectable as guests mingled, explored the new summer collection, and experienced the unique spirit of RITIKA.


This “Moving into summer vibes” event highlighted the main pillar of RITIKA. It was an unforgettable night that perfectly summed up the essence of movement and sophistication that defines the brand.


Carlos Haddad, founder of RITIKA, said: “At RITIKA, we are committed to researching, developing, designing and producing exceptional items that resonate with the vibrant spirit of women on the move. Our new summer collection incorporates this essence, blending style, comfort, and quality.” “We believe in creating pieces that not only complement the dynamic lifestyles of our customers but also inspire confidence and elegance in every step”, he added.


Originating from Hindi, RITIKA stands for movement, symbolizing our journey to expand both locally and internationally. Locally, we are excited to announce the upcoming openings of new branches in Batroun and Hamra, enhancing our presence in Lebanon. Internationally, we are diligently preparing for strategic expansion, aiming to introduce our unique brand ethos and high-quality products to a global audience.



Ritika was founded by a young and creative Lebanese entrepreneur. It was inspired by the trendy, iconic Lebanese women. Creating shoes and bags that reflect the energy, determination, and passion of stylish women on the move. What makes RITIKA stand out is the way it seamlessly combines quality (handmade) and design with true comfort and affordability.


RITIKA is a premier fashion brand for women's shoes and bags, designed in Lebanon and Spain. Tailored for today’s stylish, active women, RITIKA represents practical chic season after season. Each piece offers an experience inspired by a distinctive spirit, showcasing eye-catching designs, vibrant colors, meticulous craftsmanship, and elegant packaging that define exceptional quality.

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