A humanitarian and social partnership brought together ABC, the leading Lebanese retail and mall developer, and the famous Lebanese director and actress Nadine Labaki.
Today, ABC announced Nadine Labaki's appointment as its brand ambassador for Corporate Social Responsibility (CSR). This stems from ABC's aspiration to further support various humanitarian, social, environmental and health issues, as part of its CSR platform. The appointment was announced during a ceremony which was attended by the Chairman and CEO of ABC Robert Fadel as well as Ms. Nadine Labaki and a crowd of media personnel and bloggers. The event also welcomed children from the Children's Cancer Center of Lebanon (CCCL) who helped unveil the holiday decorations and light the Christmas tree at ABC Ashrafieh.
Labaki, who is celebrated for delivering Lebanese cinema to the world, is also known as an activist who supports many humanitarian and social issues, which is in perfect harmony with ABC's strategy that gives utmost importance to its corporate social responsibility program. Labaki will be a supportive, active and influential CSR brand ambassador in spreading ABC's message as well as all the innovative initiatives and causes that contribute to the development of the Lebanese society.
While commenting on this partnership Labaki said: "I am delighted to contribute alongside ABC to all humanitarian and social issues that the company has been keen to support since its inception, in the course of serving the Lebanese community. This is absolutely crucial given the difficult circumstances that Lebanon is enduring and the various problems and challenges that are threatening our lives and those of our children, on top of which is the garbage crisis. We are hoping to leave a positive mark and to make the necessary changes to build a better future. "
Also during the event, General Manager of the Children's Cancer Center of Lebanon Hana Al Chaar Choueib said: "Our gathering here today provides evidence of hope and patriotism despite the difficult conditions our country is going through." Choueib was grateful to ABC for their continuous support to the Children's Cancer Center of Lebanon over the years, and thanked Labaki for her valuable humanitarian mindset. In conclusion, she stressed that even the smallest contributions to the Children's Cancer Center can go a long way in the lives of our children.
The children of CCCL, who lit the giant Christmas tree and the decorations within ABC Ashrafieh's halls, gave a whole new meaning to this holiday, spreading profound hope and peace to Lebanon.
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