On the 10th of May 2018 and for the third consecutive year,Unleash your Creativity Contest, a CSR initiative by Fernand Hosri group, promoting sustainable development through engaging young talents in the economic and social world was held.
The contest was under the patronage of H.E. Mohamad Kabara Minister of labor, and in partnership with the Beirut Traders Association, the UN Global Compact, J Walter Thomson, Impact BBDO, Vanguards, Multiframes, SGBL, Saad Holding, Ritter Sport, and Giorgio Flowers. The strategic partnerships of this great event is the secret to its success.
This event is also in Partnership with great Media Organizations like: Radio One, New TV, Light FM, Beiruting, Executive Magazine and Grand Cinemas.
The final ceremony enjoyed the wide participation of the prominent guests, and was honored by the official presence of Mrs. Marlene Atallah who represented HE Minister of Labor Mr. Mohammad Kabbara, Mr. Elias Aoun Head of the Lebanese Syndicate of Editors, and Dr. BassemBawab Member of the Board of Directors of the Beirut Trade Association, to name a few.
50 groups from 8 distinctive universities (AUB, AUST, LAU, LU, NDU, USEK, USJ, and Balamand) participated in the challenging competition where they created an integrated campaign for Ritter Sport Chocolate.
10 Groups were selected to compete for the finals after projects evaluations, and an additional Group bypassedby collecting the highest number of voteson Social Media 3,713.
All 11 Groups attended coaching sessions lead by prominent people from different organizations: Asma Lakis from Vanguards, Joe Abou Khaled from Impact BBDO, Tarek Haddad from JWT, Rani Sader from Sader Law Firm, and Nayla Saba (Independent Coach).
The final ceremony took place at the Bernard Fattal auditorium in Sin el Fil, a state of the art auditorium were all proceeds go to Lady of Hope foundation; adding significance to Fernand Hosri Group's CSR.
6 jury members, Riccardo Hosri (Sacotel), Dr. BassemBawab (BTA), Tarek Haddad (JWT) Joe Aboukhaled (Impact BBDO), Rodney Hunter (Alfred Ritter GmbH & Co), Elie Abi Saber (Banque du Liban) carefully picked the 3 winners.
Join us in congratulating Joanna Zbib, RinadYaghi, and ZainaRasamny from AUB who came 1st place, for Ali Tourba, Stephanie Tadros, Elio Kassab, and Marie Joe Geagea from LAU Byblos who won the 2nd place, and for Maria Kattan, Emilio Chebly, Ali Jaber, and Dona Mokahal from LAU Beirut who won the 3rd place.
The 1st place winners will be traveling to Germany for an Internship whereas the 2nd and the 3rd won internships with Impact BBDO and JWT respectively.
As for the public, during the final competition, they had their share of choosing their favorite group, Congratulations to Nadine Fayed, Maryam Tabbara, and Aya Fares from LAU Beirut who won both the online popularity votes and the public votes, they earned an Internship at Beiruting, and they will enjoy a full season movie Tickets from Grand Cinemas.