The basic ingredient of every Lebanese kitchen for generations in a row, Lurpak has proven countless times the incomparable taste butter adds to any Lebanese dish. Lurpak launched a rice campaign with THE PUBLIC FIGURE, talented cook, and owner of TheFamousRecipe account, Pierre Rabbat, reviving Lebanese kitchen traditions where aromas are enhanced with the right ingredients.
One of the region’s most cooked dishes and the favorite accompaniment of homemade traditional meals, rice was the focus of the Lurpak campaign. In line with the brand’s mission to take rice to new heights, the collaboration aimed at highlighting the taste enhancement of this daily favorite when cooked with butter.
Promoting the use of Lurpak butter in Mediterranean rice dishes through a 5-course meal, flavored by a dash of love from the passionate cook, Rabbat held a live cooking session in the presence of media figures, foodies, and influencers. The event was widely spread across social media platforms, contributing in portraying Lurpak as the perfect partner of rice and Lebanese cuisine fundamentals.