For the second consecutive year, Virgin Megastore threw, on the 4th of August, their annual “Back To School Fashion Show” in partnership with Piixelz. The show that took place in front of Virgin Megastore’s branch in Beirut Souks, was performed by amateur kids who had the chance to live the experience of being young stars and get their 15 minutes of fame.
This year’s back to school campaign from Virgin Megastore, entitled “Rule the School”, calls kids to be smart, cool and hip throughout the academic year, providing them with more confidence and directing them to adopt a positive attitude towards school.
Throughout the show, kids modeled on a special runway a complete collection composed of cool, funky, trendy and fashionable backpacks, lunchboxes, pencil cases, water bottles, school stationary, and many more.
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